Advertising

94% of B2C marketers in Africa used Facebook for marketing in 2014. Out of the businesses operating online, only 23% track their ROI successfully. Kenya has approximately 26 million internet users (CAK) with 89% of them connecting to the internet to access social media sites on a regular basis. From a population of approximately 45 million, that …

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Nostalgia is defined as a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. In Kenya, kids who grew up in the mid 80s to the 90s remember the Nyayo milk with nostalgia. There’s usually that sense of emotional attachment or ownership to a given thing. …

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