Journal
Field notes
Ideas on marketing, brand and digital culture from the Sironka team.
Retargeting
One of the hardest jobs in the military is training on how to be a marksman. Snipers are required to be stealthy and accurate. Patience is also a virtue held ve…
Read the story →Because there’s no greater love than self love
It’s Valentines Day. Every restaurant you go to has an offer for couples. Even your dingy local has adapted the red pigment and every bottle of beer comes with…
Social Media Why page likes don’t matter
More often than not, people tend to confuse two things; being famous and being popular. When you’re famous, you’re like a scourge, many people know you exist bu…
Strategy Nostalgia
Nostalgia is defined as a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. In Kenya, kid…
Analytics Is digital marketing giving you ROI?
94% of B2C marketers in Africa used Facebook for marketing in 2014. Out of the businesses operating online, only 23% track their ROI successfully. Kenya has app…
Storytelling A life for another
If you had a choice of saving a life, would you do it? Not just any life, but the only surviving species. Well, believe it not, I was presented with that opport…