It’s Valentines Day. Every restaurant you go to has an offer for couples. Even your dingy local has adapted the red pigment and every bottle of beer comes with a rose plucked from the garden by the fence. You’re seated at the corner table all alone with nobody to laugh at your corny jokes but …
94% of B2C marketers in Africa used Facebook for marketing in 2014. Out of the businesses operating online, only 23% track their ROI successfully. Kenya has approximately 26 million internet users (CAK) with 89% of them connecting to the internet to access social media sites on a regular basis. From a population of approximately 45 million, that …
If you had a choice of saving a life, would you do it? Not just any life, but the only surviving species. Well, believe it not, I was presented with that opportunity. On a chilly Nairobi night I was curled up on my bed running my fingers through what had become my best friend, Facebook. …
One of the hardest jobs in the military is training on how to be a marksman. Snipers are required to be stealthy and accurate. Patience is also a virtue held very highly by this group of professionals. There are stories of snipers spending days tracking a single target. Every bullet needs to count but sometimes …
More often than not, people tend to confuse two things; being famous and being popular. When you’re famous, you’re like a scourge, many people know you exist but they don’t necessarily like you. However, when you’re popular, many people know you and actually like you. You’re like the Nike of human beings. The online space …
Nostalgia is defined as a sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations. In Kenya, kids who grew up in the mid 80s to the 90s remember the Nyayo milk with nostalgia. There’s usually that sense of emotional attachment or ownership to a given thing. …
